All my
Designs
Simplified
Senior Visual Designer
NEW!
Design Subscription Management Tool
Values App design
Presentation for new website concept
TripSelf App design
Soccer Management App design
AI
And worked in different AI projects!
Santex's current website features their brand-new AI product called SAM. We were designing an internal Dashboard so our collaborators can use SAM with all of the Santex data.
Santex is also working on a League for a good use of AI
My team and I designed it with Figma, and I finished it on Framer. Right now, it's just a landing page, but soon there'll be a lot of news. You must stay tuned!
Branding
2 years ago I did the entire Santex rebranding
New Logo
Same typography. Smooth readability. A fresh take on the X with an entirely new concept. Transitioning from the former main red color to a minimalist black and white palette.
Old
New
New
I took charge of designing the sub-brand architecture, but I'm not able to share it 😭
Including a new set of icons for Santex Values
Old Icons
Unbalanced.
Unconnected.
Various styles of lines.
New Icons
Basic line shapes.
Versatile.
Memorable.
Detailed version
You'll notice special details that give the new icons their uniqueness.
Simple version
These icons also feature a simplified version for smaller applications.
Another thing I love to design is Merch
Year 2019
After 10 years, I'm glad to be back at Boom! as a partner, emphasizing my commitment to long-term relationships
Boom! is a Design Studio focused on User Experience, based in Buenos Aires
We have collaborated with numerous Educational Institutions and Universities, following a well-established and robust UX process to ensure quality and user satisfaction.
We conducted a Card Sorting Workshop at our client's Institute.
We've crafted wireframes to ensure structural integrity.
Year 2018
I made key contributions to official websites in Argentina, shaping design deliverables and driving UX/UI decisions.
I designed (Adobe CC) and developed (WordPress) the entire Website of ESMA Museum and Site of Memory*.
* The ESMA Museum and Site of Memory is nominated for the UNESCO World Heritage List as an exponent of all the Memory Sites of Argentina and the Space for Memory and Human Rights (former ESMA)
Shift System Redesign.
Year 2017
I worked as a UI & Visual Designer for a highly professional Creative Agency based in Stockholm, Sweden 🇸🇪
I’m searching this designs and I’ll be updating it as soon as possible
Coding
From HTML and CSS to a range of programming languages, I've got the coding know-how.
Marketing
Incorporating SEO & SEM (Google AdWords certified) and Marketing strategy into my Designer career provided me with a comprehensive understanding, resulting in more impactful designs.
Teaching
Throughout my career, I've had the rewarding experience of teaching and sharing my knowledge at Institutes and Universities
The low-definition images themselves reveal how old they are 😅
To be continued...
Stay tuned for upcoming additions to my portfolio, along with a peek into my personal life.
Gustavo Franzetti
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